DESIGNSPIRE STUDIO
Studio audit · Kreationz Dance · Private
Studio audit · 05

Instagram
and Facebook.

The biggest social issue is identity: one studio, two names, two sets of handles.

Naming and handles

Kreationz Dance on the website. Kreationz Cheer and Dance everywhere else.

The website links to the old handles, while the current Instagram is @kreationzdance. Directory listings still carry the old name, cheerleading copy and Yarra Junction.

Website name
Kreationz Dance
Current brand
Website links to
/kreationzcheeranddance
Facebook and Instagram, old handles
Current Instagram
@kreationzdance
The account to point everyone to
PlaySport and Melbourne Playgrounds
Kreationz Cheer and Dance
Old name, cheerleading copy, Yarra Junction

Checklists

What to check and set up.

Instagram shows what we found on the live profile. Tap any item to tick it off as it's done.

Instagram

@kreationzdance · reviewed from the live profile
  • Profile name and handle match the websiteKreationz Dance, @kreationzdance.
    In place
  • Bio names the three suburbs, the age range and the trial offerFerntree Gully, Emerald and Yarra Valley are named. The rest of the bio is the tagline "Dream Big, Sparkle More, Shine Bright", with no age range or trial offer.
    Partly
  • Add a "Book a trial" link alongside the homepage link in bioThe main link goes to the homepage, www.kreationzdance.com.au, plus 3 more links. Add a trial booking link so new families can book in one tap.
    Partly
  • Highlights for Book a Trial, Timetables, Ready Set, Dance Cirque, All Abilities, Concert and ReviewsCurrent highlights are Highlights (twice), Seniors, Festivals, Minis and Juniors, Merch and Showcases. There are no highlights for booking a trial, timetables, the specialty programs or reviews.
    Partly
  • Posting rhythm of 3 to 4 times a week, with Reels from classes and a monthly "trial week" call to actionThe account is active, with recent posts on school holiday workshops, Silly Socks Week, R U OK? Day and birthdays. None of the latest five posts promote a trial.
    Partly
  • Old @kreationzcheeranddance account redirects followers to the new one, or is mergedNot visible from the new profile.
    To check
  • DMs answered within the same day, with a saved reply that links to bookingNot visible from the profile.
    To check

Facebook

Page and listings
  • Page name, username and About updated to Kreationz Dance
  • "Book Now" button set to the trial page
  • Separate locations or addresses for Ferntree Gully, Emerald and Don Valley
  • Reviews turned on and recent reviews replied to
  • Messenger auto-reply with the trial link and hours
  • Local parent groups and community events used for term start pushes
Also update Google. The same identity clean up should flow to the Google Business Profiles for each studio, since mismatched names and addresses weaken local search rankings.