01Medium
Headline and anchors are muddled
"Enrol in a Dance Cirque class" jumps to the specialised section, as do the Minis, Ready Set and All Abilities buttons. The mainstream button jumps up the page.
Enrolment is split seven ways and gives no sense of cost.
How it works today
The Enrol page offers three studio forms for mainstream classes, three program forms (Ready Set, Minis, All Abilities) and a Dance Cirque button. None show term fees.
Findings
"Enrol in a Dance Cirque class" jumps to the specialised section, as do the Minis, Ready Set and All Abilities buttons. The mainstream button jumps up the page.
In mid October, families deciding on next year see only 2026 forms. Re-enrolment is "check your emails", which leaves nothing for new families planning ahead.
Families can't see term fees on the Enrol page before they start a form.
Nothing in the forms carries a trial family's details into enrolment, so they fill everything in again.
Each studio timetable is a searchable widget with a waitlist button, but classes don't link to "Trial this class" or "Enrol".
One enrolment flow that remembers trial details, shows the term fee before payment, and opens 2027 enrolments with an early bird or sibling offer before the summer break.